Buying Why You Do It

A video from future Spoke Fund® manager Dustin, who says:

I’m always looking for things I can add to the ‘mental file cabinet’. Thought you might find this one interesting. This helps explain why Spoke Funds and aligning your interests with investors works.

“People don’t buy what you do, they buy why you do it.”

My favorite was this quote:

“The goal is not to do business with anybody who needs what you have. The goal is to do business with people who believe what you believe.”


About Cale Smith

Portfolio Manager at Islamorada Investment Management.
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